This guide gives you a detailed description of the various ecommerce events along with their properties captured by the RudderStack SDKs. It also describes how RudderStack uses this data to help you define customer journey on an ecommerce platform.
Event lifecycle overview
RudderStack supports the following ecommerce events that form an intrinsic part of the customer's product journey:
Browsing
The following events are associated with a user's browsing activities whenever they are on the website:
| Event | Context |
|---|---|
| Products Searched | When a user searches for products |
| Product List Viewed | When a user views a list or category of products |
| Product List Filtered | When a user filters a product list or category |
Promotions
The following events are associated with a user's interaction with the website promotions:
| Event | Context |
|---|---|
| Promotion Viewed | When a user views a promotional ad on the website |
| Promotion Clicked | When a user clicks on a promotional ad on the website |
Ordering
The following events are associated with a user's product ordering activities:
| Event | Context |
|---|---|
| Product Clicked | When a user clicks on a product |
| Product Viewed | When a user views a product and its details |
| Product Added | When a user adds a product to their shopping cart |
| Product Removed | When a user removes a product from their shopping cart |
| Cart Viewed | When a user views their shopping cart |
| Checkout Started | When a user initiates the checkout process to complete their order |
| Checkout Step Viewed | When a user views a checkout step |
| Checkout Step Completed | When a user completes a checkout step |
| Payment Info Entered | When a user adds the payment information |
| Order Completed | When an order is completed by a user |
| Order Updated | When a user updates the already placed order |
| Order Refunded | When the order amount is refunded to a user |
| Order Cancelled | When a user cancels the already placed order |
Coupons
The following events are associated with a user's interactions with the website's coupon facilities for availing discounts:
| Event | Context |
|---|---|
| Coupon Entered | When a user enters a coupon on an order or the shopping cart |
| Coupon Applied | When a coupon is applied successfully on an order or the shopping cart |
| Coupon Denied | When a coupon is not valid for the order or the cart and is denied as a result |
| Coupon Removed | When a user removes the coupon from an order or the shopping cart |
Wishlist
The following actions are associated with a user's activities related to adding or removing product/s from their wishlist:
| Event | Context |
|---|---|
| Product Added to Wishlist | When a user adds a product to their wishlist |
| Product Removed from Wishlist | When a user removes a product from their wishlist |
| Wishlist Product Added to Cart | When a user adds a wishlisted product to their cart |
Sharing
The following events are associated with a user activities when they share the product or the cart list with others:
| Event | Context |
|---|---|
| Product Shared | When a user shares the product link with one or more friends |
| Cart Shared | When a user shares their existing shopping cart with one or more friends |
Reviewing
The following events are associated with a user's reviewing activity:
| Event | Context |
|---|---|
| Product Reviewed | When a user reviews a product |
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